Marketing Analyst

Company Name:
Marketing Analyst/Marketing Operations

Our client a, pre-IPO cloud-based technology firm, is looking for a Marketing Analyst to join their growing marketing team. Salesforce, Marketo and analytics experience is key for this role.


Provide strong operational and analytics support to the marketing team, with an understanding of how Marketing and other departments inter-relate and impact one another. You will crunch and present the numbers and provide insights and make recommendations on additional testing and internal changes suggested by the data.


Provide ROI analysis for marketing campaigns and activities
Make data-based marketing suggestions with a customer first mindset
Construct and maintain marketing dashboards for visualizing key performance indicators
Analyze marketing metrics to identify optimum campaigns for moving prospects through the sales cycle
Analyze marketing impact on sales pipeline
Monitor and track competitive marketing activities such as Google AdWords, LinkedIn activity, social campaigns
Suggest and help implement test-analyze-optimize pages and microsites based on performance data
Help analyze and understand audience segmentation including where customers and prospects are influenced in the funnel


Experience with Marketo (or similar), Salesforce.com and Google Analytics
Experience with user experience-based decision making
Understanding of behavioral analytics and their place in the digital marketing landscape
Familiarity with SEM (search engine marketing) best practices
Experience with A/B testing via Google Content Experiments, or similar
Familiarity with and execution of CRO (conversion rate optimization) best practices
Strong analytic and critical thinking skills
Strong verbal and written communications skills
Proficiency in MS Office, particularly Excel and PowerPoint
5+ years experience, preferably in a B2B company

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